Appco Group holds Marketing Companies Meeting

Appco Group Singapore delivers successes and repeats successes one after the other only because of a very excellent kind of coordination that happens among the Marketing Companies. It's for this that the company ensures proper interaction between all Marketing Companies that come under it.

The Appco Group Marketing Companies meeting was held recently at the Four Seasons Hotel in Canary Wharf, London. It was an interactive event with motivational discussions on business challenges, divisional issues and plans for the future. The meeting was attended by the Managing Directors of Marketing Companies affiliated to the Company.

Appco Group Chairman and founder Chris Niarchos, in his statement about the Marketing Companies Meeting, says, “The quality initiatives and sales training initiatives established three months ago have had a huge effect on the business and driven exponential growth across all of the Divisions in which we operate...We have established a benchmark and the meeting allowed us to elaborate upon it so that it can be followed by the same astounding results in 2011."

"It was an astonishingly successful day and everyone should be congratulated for a job well done!", says the Chairman of the Appco Group in appreciation of the efforts put in by everyone to make it all a success.

Appco Group Singapore ventures into the insurance division

Appco Group Singapore has recently ventured into the insurance division, which has always been a hot favourite of many face-to-face marketing companies.

Appco Group Singapore's insurance division began business partnering with one of the leading insurance companies of Asia itself and has started delivering the most spectacular kind of results. The company has tested life insurance as well as general insurance products and is giving the flexibility of creating custom-made insurance packages that will complement customers' existing insurance programs.

Since Appco Group Singapore has proved to be the company with the proverbial 'Midas' touch', market analysts and others are keeping a close watch to see what all wonders the company's insurance division works out and how fast it expands business.

Appco Group Product Owners meeting

The Appco Group Product Owners meeting, held recently at the Four Seasons Hotel, Canary Wharf, London, proved to be a was a successful forum for strategic initiatives.

Attended by Marketing Company Owners affiliated with the Appco Group, the Product Owners meeting sought to address business challenges and divisional issues. The Company's Senior Management made sure that it was an interactive day filled with motivational discussions. The day started off with an encouraging introduction from the Chairman Chris Niarchos, who talked in favour of having open discussions. He even proved this by stopping at intervals during his introductory speech to allow others to talk, making it more of an interactive thing. Lots of things were discussed including New Initiatives, Media Issues, the success of the Nationally Recognised Qualifications Scheme and a Business Development Update and it was Appco Group Managing Director Mike Blane who led the whole show.

"The quality initiatives and sales training initiatives established three months ago had a huge effect on the business. Sales, conversion rates and averages all went up by 25% across all divisions. We established a benchmark and the meeting allowed us to elaborate upon it so that it can be followed by the same astounding results in 2011. It was an astonishingly successful day and everyone should be congratulated for a job well done!” says Chris Niarchos, Appco Group Chairman about the Product Owners meeting.

Appco Group Rest and Relaxation week held

The Appco Group Rest and Relaxation week, an annual eagerly-awaited event, was held recently in Hamilton Island, Australia. The R&R week was attended by more than 300 delegates and this included Senior Executives, VPs, Product Owners, Organizational Heads, Assistant Owners, Team Managers, Administrators, and Support Staff.

The Appco R&R meet proved beneficial for all as they not only got the chance to interact and exchange ideas, but also to discuss a lots of things including divisional structure, improvement of training techniques, recruitment and retention, travel schedules, the 2011 meeting and event calendar. They also talked about the key strategies to take Australia and New Zealand forward. They also discussed success stories and strategies in the face of changing environment and consumer habits and needs. The event was led by Appco Group Chairman and Founder Chris Niarchos and Vice President Shane Ward while Country Head of Greece Howie Seymour, Vice President Asia and Country Head of Malaysia James Greaves and Vice President Tony Fernandez were the special guests.

The Appco Group Rest and Relaxation week also provided participants an opportunity to relax at an outdoor cocktail party and a group gala dinner that were part of the event.

Appco Group plans expansion into more countries

Even as Appco Group Singapore goes great in the direct marketing sector, the Appco Group of Companies, with an impressive global presence already, is all set for further expansion, worldwide.

It was at the recent meet of the company's Board of Directors and Senior Executives, held at the luxurious Hilton Vilamoura resort in Portugal, that the scope for further expansion was discussed. Potential new locations and plans were discussed in detail.

Appco Group, which does business in 25 countries, has already had country launches in Brazil, America and Russia this year. So now, it's on to newer locations. This is what company sources state about the expansion plans: “We have grown from being in one country, Australia, 23 years ago, to the massive global reach we now enjoy across 25 countries. If we want to expand into even more new territories going forward then we need to adapt. It is not enough that we are a world-leading direct marketing company- if we want to continue to thrive then we need to maintain standards as we grow. That is why we are investing our infrastructure, developing initiatives to provide the best possible support to the Field Representatives who are associated to our network, and taking steps to ensure that we continue to deliver the best possible customer service to our clients."

Appco Group no doubt is evolving into the real international direct marketing phenomenon.

Appco Group supports International Fundraising Congress

Even as Appco Group Singapore makes advances in the fund-raising sector, Appco Group makes news by supporting the 30th International Fundraising Congress (IFC), by being sponsors to the event.

IFC, started in 1981, is now the world's leading conference on fundraising. Attracting around 900 participants from over 55 countries, the IFC provides learning and networking opportunities as regards fund-raising. Appco Group sponsored the 30th IFC, held recently at the NH Leeuwenhorst Hotel in The Netherlands, not just by giving financial support but also by representing at the event its charity partners and discussing how fundraising as a sector can benefit from direct marketing. The company made its presence felt in all the different sessions, including the Masterclass programme and the Core Programme. (The four-day Masterclass programme featured talks on fundraising strategy, team leadership and digital communication while the three day Core programme comprised of shorter workshops and sessions engineered to motivate attendants with their energetic pace and wealth of insights.)

Appco Group is thus proving to be a real inspiration to many other direct marketing companies and also to people who want to contribute to great causes.

Appco Group Asia's success in Singapore inspires new launches

Appco Group Asia's spectacular success in Singapore inspires new launches in the finance sector, especially in the marketing of credit cards.

Appco Group Asia has been making landmark achievements in the marketing of credit cards and unsecured banking loans throughout Asia. The success that has been registered in Singapore is worth special mention. Says James Greaves, Managing Director of Appco Group Asia, “We have enjoyed some major success in this area...we currently acquire new credit card customers for 10 out of the 12 banks in Singapore so it makes sense to roll out our campaign across Asia."

This kind of a success has prompted the company to launch new credit card marketing campaigns in Thailand and Malaysia too. This starts from the capital cities, Bangkok and Kuala Lumpur respectively and from there the campaigns will spread to different parts of the two countries.

Great thing indeed for Appco Group Singapore and Appco Group Asia as well.

Appco Group Singapore with unmatched credit card approval rates

Appco Group Singapore makes news as the only professional face-to-face direct sales company of choice for most banks in Singapore. Since 1999, Appco has worked with 10 out of the 12 banks in Singapore and remains the only choice for expanding or growing credit card market share. The company manages to generate over 3,000 new credit card applications per month and of these an average 2,200 are approved. It should be remembered that these approval rates are unmatched in the industry and stand testimony to the company's strict compliance with quality.

Thus, Appco Group Singapore gives an added impetus to the business done by its clients. This is achieved through face-to-face marketing, by employing all kinds of innovative strategies and effective direct marketing techniques.

Appco Group Singapore also offers a range of bank products like Personal Loans, Balance/Fund Transfers etc and looks forward to expanding relationships with existing clients and also signing up new clients.

Appco Group Singapore: Great work in fund-raising sector

Appco Group Singapore has been doing real great work in the fund-raising sector in the past few years.

Appco Group Singapore has been signing up on an average 3,000 donors per month and has signed-up 40,000 donors to date with local charity clients. This has been done using all fund-raising channels, including door-to-door, street pitching as well as events marketing.

It should be remembered that Singapore laws prohibit fund-raising for foreign charities; but Appco Group Support is currently working on strategic solutions to enable fund-raising for its worldwide clients and hence is doing a real meritorious contribution to a global cause.

Appco Group Singapore: A new culture in the land of mixed cultures

Appco Group Singapore represents a totally new culture that has pervaded life in Singapore, the country known for its mix of many cultures.

Appco Group Singapore shouldn't be seen as just heralding the propagation of a new marketing culture. The company has evolved into being something that has touched all aspects of life in the country, which witnesses a come-together of the British, Malay, Chinese, Indian and Peranakan cultures. As the pioneering direct marketing company in the country, Appco Group has managed to touch and influence lives in a great way rather than just remain a company that markets and promotes commercial products among the public. It's much more than that! For the people of Singapore, it's an integral part of their hectic lives, where time is money.

Appco Group Singapore continues to change and shape lives in Singapore and enriches the direct marketing sector in an excellent manner.